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About Us

We believe that the best skincare is more than just superficial because it's about more than just our appearance. It's about caring for our well-being and self-esteem as well. Skincare is not just a vanity product, it's something that can have a lasting positive impact on us in various ways.

Our skin has a memory. In ten, twenty, thirty years from now, your skin will show the results of how it was treated today. Every day, we expose our skin to a ton of punishment by exposing it to different kinds of toxins in the air, dust and the sun. Going out in this climate is already hard enough - why would you purposely "hurt" your skin by putting chemicals on it? Have you ever read the ingredients list of your beauty products? 

Recent studies point to significant potential health concerns of using harmful chemicals in personal products. And as if this was not bad enough, some companies even hide some nasty harmful chemicals in the name of “trade secrets” preventing the consumer from making fully informed decisions.

So what is the solution?

We already knew the answer a few years back, but then we went into this “blindly-copying“ thing of copying everything from the west. Suddenly bottled chemicals from a lab replaced our all natural homemade formulas which were perfected for the Indian skin type. No wonder, we now feel our grandma's skin and hair were better than ours.

Our Mission

We are on a mission to bring skin and personal care secrets of the past from every corner of India right to your doorstep by combining potent natural ingredients, ancient rituals, and modern science. Why would you use chemical-filled products on yourself when we have natural alternatives that are way better?

Our Purpose: We never compromise.

Our purpose is to simplify things by simplifying the process of using DIY type of natural products at your home. We have unlocked the ancient skin and personal care formulas and converted them into easy-to-use, waterless format so that whenever you want to use them, you don't have to overthink (and make a mess in your kitchen).

Our products are safe, effective, and easy to use. Our motto is Simple, Fresh, and Effective natural skin and personal care products should be the default personal care. 

Our Values

We follow good manufacturing practice and adhere to strict safety regulations. Our skincare is formulated without parabens, MIT/MCI, formaldehyde and formaldehyde donors, BHA, phthalates, silicon D4 & D6, hydroquinone, triclosan, and triclocarban. We’ve always done this because we respect your skin.

Let's start caring a little more for ourselves. Get these all natural products here.